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Why Millennials Make Great Franchisees — And How to Recruit Them

An increasing amount of franchises are starting to realize the power of youth, and working to attract young and hungry franchisees.

Cassidi Brown wanted her Coolgreens to stand out among the nearby restaurant chains in her Dallas suburb. So she began building a selfie wall, covered with succulents and vines, that would live at the store’s entrance. She promoted the store’s opening with social media posts featuring the staff playing Jenga. And two days before the official launch, she opened the doors for a fundraising event for low-income residents in the area.

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